Home Staging Journey

Module IV: Marketing (Level I)

Welcome to the Home Staging Journey online course by the Home Staging Association!

This course is part of the Home Staging Journey series, which aims to bring you everything you need to know to run a successful staging business, from the admin and management side of it, through to sales, logistics and of course, the actual staging and styling - so please make sure to check out our next modules of the Home Staging Journey.

Let us guide you through your journey

A good marketing strategy is the real deal maker or breaker when it comes to any business. 

We think it’s safe to say that marketing is the underrated most valuable player when it comes to promoting your activity. 

Once you have a great business plan, are confident in what your target market is and understand your brand you might be thinking that you’re set and ready to go… wrong! 

That’s when a good marketing plan comes to the rescue and will make your brand stand out. 

We will teach you valuable offline and online marketing tools that will make you feel more satisfied with your potentiality to promote your brand and engage with clients in a successful way. 

These days it’s all about knowing how to engage and keep potential buyers interested not only in your home staging project but also in your own business as a whole so that they will know who to turn to when in need. 

Don’t forget to check out the extra resources and guides available for download before completing the module! 

In this course, we will cover:

  • Identifying Your Target Market

  • Your Brand

  • Offline Marketing

  • Marketing Tools

  • And more: extra resources and guides for you to download

About the HSA

This course is developed by the Home Staging Association UK & Ireland

The Home Staging Association was founded to strengthen the industry, being the link between Home Staging Professionals, its partners, and clients. We believe education is vital to bring more recognition to the activity and encourage property professionals to make use of Home Staging for their own growth and development.

The Tutors

Paloma Harrington-Griffin is an ASP® Accredited Home Staging Professional, Home Staging and Interior Styling Expert and Luxury Staging Specialist.

Founder of the Home Staging Association UK & Ireland, Paloma is also the Vice President of the International Association of Home Staging Professionals in Europe.

An entrepreneur at heart, having started businesses since the early 2000’s, Paloma believes in empowering people through knowledge, education and support. She is passionate about educating people and has organised several Home Staging events, in the UK and abroad, focusing on helping professionals with their businesses and promoting the Home Staging industry.

Elaine Penhaul (MEd, PGCE, PGDip) is a qualified business coach who has worked across business environments for over 30 years

She is a Founding Member of the HSA and is also part of the HSA Committee as Senior Advisor for Coaching and Professional Development. A best-selling author, Elaine offers her expertise to coach, support and challenge entrepreneurs in home staging, having grown her own business, Lemon and Lime Interiors, over the last 9 years to become one of the largest in the UK.

Hear it from our students

I’d strongly recommend it!

Stella Jane Evans, Aberdeen

“I have been interested in home staging for some time and on searching online I was excited when I came across the Home Staging Association website. Before I started the course I was considering a career in home staging and now more than ever I know I will become a home stager. For anyone considering taking the Home Staging Journey course I’d strongly recommend it.”

Bonus material

Get access to our worksheets and guides, all included in your course

  • Social Media

    Increase engagement with your followers and look into getting business via social media with our exclusive tips.

  • Website Traffic

    Drive traffic to your website and get visible to potential clients with our top-tips about content!

  • Target Market Worksheet

    Analyse and identify your target market with our worksheet and define who you will cater for with your home staging services.

Access our FREE webinar

Not sure yet? Want to know what a day in the life of a Staging professional looks like?

Discover what being a home stager really entails on a day-to-day basis. Find the answer to that and many other questions by signing up for our free webinar.