Home Staging Journey

Module III: Sales (Level I)

Welcome to the Home Staging Journey online course by the Home Staging Association!

This course is part of the Home Staging Journey series, which aims to bring you everything you need to know to run a successful staging business, from the admin and management side of it, through to sales, logistics and of course, the actual staging and styling - so please make sure to check out our next modules of the Home Staging Journey.

Let us guide you through your journey

While the types of home staging may vary, we all go back to the same goal: selling properties faster by using this highly-effective technique. 

So this wouldn’t be a complete journey if we didn’t mention the sales aspect of the job. 

The most important step is to identify your target market. This is advice that is crucial for every business but it is especially vital to home staging. By identifying your target market you’ll also know with clarity which are the next steps you need to take. 

Here you’ll learn how to decide on your services and become part of your chosen market by uncovering how to build long-lasting partnerships that will lead you to prosperity! 

All this and more available on the module and our extra resources and guides for you to download!

In this course, we will cover:

  • Identifying Your Target Market

  • Deciding On Your Services

  • Routes To Market

  • Building Partnerships

  • And more: extra resources and guides for you to download


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About the HSA

This course is developed by the Home Staging Association UK

The Home Staging Association was founded to strengthen the industry, being the link between Home Staging Professionals, its partners, and clients. We believe education is vital to bring more recognition to the activity and encourage property professionals to make use of Home Staging for their own growth and development.

The Tutor

Paloma Harrington is an ASP® Accredited Home Staging Professional, Home Staging and Interior Styling Expert and Luxury Staging Specialist.

Founder of the Home Staging Association UK, Paloma is also the former Vice President of the Association of Home Staging Professionals in Europe.

An entrepreneur at heart, having started businesses since the early 2000’s, Paloma believes in empowering people through knowledge, education and support. She is passionate about educating people and has organised several Home Staging events, in the UK and abroad, focusing on helping professionals with their businesses and promoting the Home Staging industry.

Hear it from our students

I’d strongly recommend it!

Stella Jane Evans, Aberdeen

“The course has fabulous contributions from renowned home stagers and offers students a fascinating insight into the profession. I have been interested in home staging for some time and on searching online I was excited when I came across the Home Staging Association website. Before I started the course I was considering a career in home staging and now more than ever I know I will become a home stager. For anyone considering taking the Home Staging Journey course I’d strongly recommend it.”

Bonus material

Get access to our worksheets and guides, all included in your course

  • Partnerships Worksheet

    Find out how to build effective partnerships with our worksheet.

  • Target Market Worksheet

    Dive deep into analysing the market and identifying who you will cater for with your Staging services.


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Access our FREE webinar

Ever wondered how to price your Staging Services?

The questions we hear the most when speaking to other home stagers tend to always revolve around pricing. Find out more about why having a pricing strategy for your business is so important, and how to go about it. Sign up below to watch it for FREE!
Watch now