Home Staging Journey

Modules I, II, III & IV

Welcome to the Home Staging Journey online course by the Home Staging Association!

This course is part of the Home Staging Journey series, which brings you everything you need to know to run a successful staging business, from the admin and management side of it, through to sales and marketing.

The upcoming modules, yet to be launched, will cover project management, specific staging techniques, and styling.

Let us guide you through your journey

Your fantastic journey into the world of home staging

This is our most complete course to date and it covers absolutely everything you need to become a stager and to succeed with your business. You will start your journey as a beginner or curious admirer and end it with the confidence and equipment needed to turn your passion into a full-time job. 

We cover everything from the history and concept of home staging to the business side of the job, going through business fundamentals, sales, and marketing,  showing you how to set up your business plan and register as a business while adhering to the regulations of UK & Ireland. 

The Home Staging Journey Course demonstrates how fundamental identifying your target market is when it comes to setting up a great sales and marketing strategy so that you will accomplish anything you put your mind to. 

We will give you an insight into real case studies that will show you how to actually operate as a stager and build long-lasting partnerships and so much more!

You have to check it out yourself to be part of the journey!

In this course, we will cover:

  • Home Staging Fundamentals: Types of Staging, History & Concept

  • Business Fundamentals: Your Business Plan & Setting Up Your Business

  • Registering your Business & Trade Accounts

  • Sales & Marketing and Streams of Revenue

  • Introduction to Pricing: Principles & Types of Pricing

  • Identifying your Target Market & Defining Your Services

  • Home Staging & The Property Market

  • Building Partnerships & Routes to Market

  • Home Staging Statistics & Case Studies

  • And more: extra resources and guides for you to download

About the HSA

This course is developed by the Home Staging Association UK & Ireland

The Home Staging Association was founded to strengthen the industry, being the link between Home Staging Professionals, its partners, and clients. We believe education is vital to bring more recognition to the activity and encourage property professionals to make use of Home Staging for their own growth and development.

The Tutors

Paloma Harrington-Griffin is an ASP® Accredited Home Staging Professional, Home Staging and Interior Styling Expert and Luxury Staging Specialist.

Founder of the Home Staging Association UK & Ireland, Paloma is also the Vice President of the International Association of Home Staging Professionals in Europe.

An entrepreneur at heart, having started businesses since the early 2000’s, Paloma believes in empowering people through knowledge, education and support. She is passionate about educating people and has organised several Home Staging events, in the UK and abroad, focusing on helping professionals with their businesses and promoting the Home Staging industry.

Elaine Penhaul (MEd, PGCE, PGDip) is a qualified business coach who has worked across business environments for over 30 years

She is a Founding Member of the HSA and is also part of the HSA Committee as Senior Advisor for Coaching and Professional Development. A best-selling author, Elaine offers her expertise to coach, support and challenge entrepreneurs in home staging, having grown her own business, Lemon and Lime Interiors, over the last 9 years to become one of the largest in the UK.

Bonus material

Get access to our worksheets and guides, all included in your course

  • Services & Revenue Worksheet

    Dive deep into analysing the market and identifying the services you will offer to your clients, whilst planning your revenue responsibly.

  • Goal Planner

    Make use of one of our planners, such as the Goal Planner, and stay on track with your business objectives and personal fulfillment!

  • Business Plan and P&L Templates

    Build a robust business plan and stay prepared for the market using our templates. Use our Profit & Loss template to stay on top of your business finances.

Hear it from our students

I’d strongly recommend it!

Stella Jane Evans, Aberdeen

“I have been interested in home staging for some time and on searching online I was excited when I came across the Home Staging Association website. Now that I have completed module 1 I can’t wait to start module 2. Before I started the course I was considering a career in home staging and now more than ever I know I will become a home stager. For anyone considering taking the Home Staging Journey course I’d strongly recommend it.”

Benefit from the bundle!

By signing up for all 4 modules, you unlock a special offer!

When enrolling for the four modules of the Home Staging Journey Course, you benefit from our special bundle offer!

Individual Modules Price Total: £456

4-Module Bundle Price: £399

Course Curriculum

  • 1

    Welcome to the course!

    • How to use this course

  • 2

    Module I: Staging Fundamentals

    • Part I) Welcome

    • Part II) Home Staging History & Concept

    • Part III) Types of Home Staging & Streams of Revenue

    • Part IV) The Process

    • Part V) Home Staging Statistics & Case Studies

    • Part VI) A Day In The Life

    • Part VII) Next Steps

  • 3

    Module II: Business Fundamentals

    • Part I) Welcome

    • Part II) Business Plan

    • Part III) Setting Up Your Business

    • Part IV) Registering a Business & Trade Accounts

    • Part V) Setting Your Goals

    • Part VI) The Property Market

    • Part VII) Streams of Revenue & Services

    • Part VIII) Identifying Your Target Market

    • Part IX) Deciding on Your Services

    • Part X) Introduction to Pricing

  • 4

    Module III: Sales (Level I)

    • Part I) Welcome

    • Part II) Identifying Your Target Market

    • Part III) Deciding On Your Services

    • Part IV) Routes to Market I

    • Part V) Routes to Market II

    • Part VI) Building Partnerships

  • 5

    Module IV: Marketing (Level I)

    • Part I) Welcome

    • Part II) Identifying Your Target Market

    • Part III) Your Brand

    • Part IV) Offline Marketing

    • Part V) Online Marketing

    • Part VI) Marketing Tools

  • 6

    Module V: Staging & Styling (Level I)

    • Part I: Welcome

    • Part II: Staging Fundamentals

    • Part III: Home Staging vs Interior Design

    • Part IV: Types of Staging

    • Part V: Principles of Design

    • Part VI: The Power of Colour

    • Part VII: Interior Styling

    • Part VIII: Home Staging Tool Kit

  • 7

    Next Steps...

    • Congrats! Here's what's next...

    • Don't stop now!

    • Lastly...

Access our FREE webinar

Not sure yet? Want to know what a day in the life of a Staging professional looks like?

Discover what being a home stager really entails on a day-to-day basis. Find the answer to that and many other questions by signing up for our free webinar.